With the economy being what it is and the property markets being what they are, it is more important than ever to invest wisely when marketing your mandates. Is it really wise, then, to spend the majority of your budget on print, when investing online will give you so much more exposure? Spreading your advertising [...]

You know the saying “It only takes one or two to spoil the fun for everyone” – this is what springs to mind when talking through Scam and Spam leads on Private Property. To put the issue into context - we generate between 300 000 and 400 000 leads each month for our customers and only deal with [...]

The Featured Property Wow!! What a bumper year this has been for us at Private Property. We have been hard at work searching for new improved ways for agents to market their properties and get better results than the “old” traditionally expensive options. Our new “Featured Property” addition to the array of products we already [...]

In keeping with tradition, and yet innovating at the same time, Private Property is giving Estate Agents the opportunity to associate themselves with a school – much like the “advertising boards” traditionally seen on the busiest corner of the school property. So, on a “First come, First approved” basis, Estate Agents can associate themselves with a [...]

This year has been one of great excitement and hard work. While the hopeful recovery has not arrived in the real estate sector, technological advances continue to assist Estate Agents to run their Agencies more effectively. We at Private Property are striving to deliver the maximum value to our customer and this year we were [...]

No, No, No, is the first reaction we get when we do Sole Mandate training sessions with estate agents. “The market is tough, the seller doesn’t want to. The agents don’t know how to…” Haven’t we heard all the excuses in the book for not signing that sole & exclusive mandate? Yes, we all know [...]

It’s been a year layered with lessons and changes in the world of Real Estate software in South Africa.  We’ve seen a noticeable increase in Agencies focusing on their websites and software as the year has progressed. More and more ’boutique’ or independent agencies are taking the time to ensure they have a quality marketing [...]

As you know the more properties you have with Virtual Tours on Private Property the higher your properties will rank on the listings results page. This will mean you will receive more and better quality leads! Now that you as a PREMIUM PACKAGE customer have the ability to load Virtual Tours on all your listings [...]

It’s exciting times at Graydot. The past year has shown us that the Real Estate industry has crossed the chasm and the focus on high quality software is now a top priority for our clients. This surge in demand and increased attention towards our software has forced us to make some fairly dramatic changes to [...]

There is no doubt that one of the hottest and most contentious topics at Private Property is the fact that we don’t want any duplicate listings on the site. This decision raises many a heated debate and not a day goes by where we don’t find ourselves “defending our position”, with good arguments on both [...]