Archive for the ‘Website Features’ Category

Who? Us? Why, thank you!

This letter from Jawitz Properties Midrand to our Account Executive Pam Walden kinda says it all …

“Jawitz Properties Midrand would just like to thank you for always keeping us updated with new developments on your side that can assist us.

“The banner that we subscribed to for the Kyalami Estates area has been amazing and we have had a lot of comments from clients about it. It makes us look as if we are “the” agents for the area. (Which, of course we are!)

“The Featured Listings are also great and help keep our scores high so that we are always on the first two pages of our area. We have noticed an increase in views since we have been using this feature.

“Keep up the good work!”

Why take a featured slot?

Most simply, Private Property’s Featured Listing and Featured Agent slots are LEAD GENERATION products!

  • Stats show that your Featured Listing ensures you of a 40% better chance of selling
  • Your Featured Listing will always appear above the standard listings, giving you added exposure
  • You can feature any of your properties throughout the month
  • You’ll get more leads, and browsers are more likely to contact you with their property buying and selling needs (think more sole mandates …)
  • Your Featured Agent slot promotes you as the area specialist
  • You’re ensured of more prominence, which means that more browsers will see your listings

Keen to be featured? Contact your Account Executive for more details.

Millions of ways Private Property is boosting your business!

Last year Private Property partnered with SABC3’s Top Billing and millions of viewers watched over the 21 weeks of the competition as we gave away a lifestyle worth more than R5-million.

And as more TV exposure for us means more leads for you, we’re doing it again.

This is how this year’s competition works:

  • Starting today and running until 2 June, entrants vote for their favourite city: Joburg, Durban or Cape Town.
  • The winning city will be announced on Top Billing on 5 June.
  • At the same time, the winning voter will walk away with a Samsung 65” Curved UHD TV worth R70 000!
  • The winning city will house a property worth millions, which will be given away in a subsequent competition on a dedicated and heavily branded SABC3 TV show.

We’re so excited about this competition that we created a TV ad with some of SA’s top talent. We think it’s fantastic! What do you think? Let us know on our Facebook page.

The soundtrack is Majozi’s song “Marvellous Light”. Like it? Download it! And stay in touch with him via Google+ and Facebook.

While you’re at it, these are our Google+ and Facebook links. Connect with us for more competition info and other need-to-know news.

Just another way we’re helping you to make more sales!

Sue and the marketing team

 

Watch Top Billing:

Thursdays @20:30: 15 May, 22 May, 29 May & 5 June

Sundays @ 12:00: 18 May, 25 May, 1 June & 8 June (repeat episodes)

Get social!

Every day, we talk to more than 33 000 Facebook fans on the Private Property page – all “real people” who are interested in property. They love us! A recent post on braais was seen by 50 000 followers, received more than 750 likes and 200 shares, and was commented on by so many people that we’ve practically lost count!

Are you one of them? Why not? Engage with us on Facebook and leverage our platform to build your brand. Social media is a powerful tool. And – it’s fun! It’s free! It works!

All it takes is one quick click.

If you’re not sure about the details, please email us: social@privateproperty.co.za.

We look forward to seeing you online!

We didn’t say it, but …

“When you kindly featured my property in your newsletter, I received an astounding number of hits. That day there were about 650 potential leads, and this number increased for another four days afterwards to 808. After much begging and pleading, I got Property24 to do the same. For the day, I only received 280 hits and it basically stopped increasing after the first day.”

  • Donna Sipman, RE/MAX Masters

 

Every week, we feature three gorgeous listings in our consumer newsletter, which goes out to around 135 000 subscribers. Want this extra exposure? Send the details to: social@privateproperty.co.za. We’d love to give you this added value as a thank you for your support.

(Please note that depending on the number of responses we receive, we may not be able to feature all of the listings immediately. Our editor will check that the listing is still active before publishing it.)

One of the world’s best websites

Private Property has received two International Media Awards (IMA).

For the year 2013, Private Property’s received an Outstanding Achievement Award in the “Real Estate” category, with an overall score of 95 percent. The portal also received the accolade in the “Lifestyle” category recently with a score of 478 out of a possible 500, with content and functionality scoring 99 and 98 percent respectively.

Private Property’s CEO Justin Clarke says: “These are extremely challenging awards to win. We are proud that the IMA awards recognise our high standards of planning, execution and overall professionalism.

“We have all of SA’s best property in one place for buyers and renters to peruse. Estate agents, banks, developers, and landlords all list with us to give our browsers the widest variety of properties to be found on any South African portal.”

In January 2014, Private Property delivered more than a million quality leads to its advertisers, and this can definitely be attributed to the new functionality of the site.

COO Simon Bray says that the website’s design – both visual and its underlying code – is significant in that it presents a market-leading innovation in the SA online property market. The interface is interactive, intuitive and inspirational.

In 2013, in a first for the South African property industry, the company migrated to Microsoft’s Azure cloud platform to deliver a seamless, responsive version of its website. Says Bray: “We believe that we deliver the best property browsing experience available in South Africa, for both desktop and mobile devices.”

Never before has a property website been optimised like this for mobile devices. Now, when a browser navigates to www.privateproperty.co.za the website recognises the device’s type and screen size, and responds by giving the best possible version of the site for that device – whether it is mobile or not.

“Our goal is to make it easier for buyers and tenants to find their perfect homes and start talking to sellers, landlords and agents,” says Bray. “This recognition of our efforts shows that we are well on our way to achieving this.”

2014: What does our future hold?

The new year promises to be at least as exciting as 2013 – if not even more so! General consensus is that it’s going to be a good year for residential property. The growing shortage of homes and the resultant willingness to pay above previous price levels will be a key driver during the coming year. This, coupled with expectations that the interest rate will remain below 6% for a good couple of months, is sure to encourage more first-time buyers into the market.

We’re pre-empting these feel-good factors with innovative new products that have been formulated to help YOU – our valued estate agent partners – to move more property, faster. Our aim is to provide a platform that easily matches the correct buyers and tenants to your listings.

Our new products are also designed to increase awareness of your agency brands in the marketplace, ensuring that you are enabled to become the leading agents in your target areas. By making sure that your listings contain as much info as possible, you’ll rank higher and stand a better chance of having your properties seen first.

Two great products that have been built with the sole aim of increasing your brand exposure are our Area Specialist and Suburb Billboard features. Remember to chat to your Account Manager early in 2014 to jump on this!

Our new attorney product enables you to work closely with your preferred attorneys to ensure a seamless transition from sale to transfer. Your buyers will love you for taking the stress out of this potentially scary process.

But that aint all! We’re also introducing an aerial photography product …

Signing up for this new feature (a first in the SA property sector) will not only help your ranking score, it’ll also encourage more browsers to view your listings, resulting in more quality leads for you.

And if you think the sales team is working hard to bring you all this fantastic added value, you’ll be thrilled to know that our marketing team is equally hard at work ensuring that our branding is “out there”. The more we’re in consumer’s heads, the more browsers we attract, the more leads you receive. The rest is up to you.

Here’s to a record-breaking year!

SMS SOS for all agents!

Our website now has a nifty new feature on the listing pages. When a browser finds an interesting property and clicks on the listing, there is an option to automatically and instantly SMS or email you, saving them time in calling you and also allowing you to waste no time in responding to the query.

In addition, if a client selects the “old” way of emailing you (which allows them to personalise the query) our system will automatically send you an SMS alert. Clever huh!

Make a wish

Here’s a great new Private Property website feature that your clients are bound to love: the wishlist.

Simon Bray, COO, says that picking a home is about checking out all the options: a big garden, three garages, expensive finishes, great potential or a good deal … and choosing which one suits you best.

“The Wishlist is the best way to do this,” he says. “It’s a personal list of all the ‘right’ properties.”

To assist your clients in simplifying their searches, simply browse through all your listings, pick the ones you know fit your clients’ requirements and compare them all in one wishlist view.

You’ll wish all property sites were this useful!

 

Private Property is “virtually” number one

At Private Property, our mission is to be the best digital marketing platform for estate agents and private sellers, and all the other players in the property industry.

To aid this, we have built a network of professional virtual tour photographers, which enables us to service customers countrywide within a reasonable turnaround time. To achieve this level of service, our photographers drive over 30 000km and film more than 1 000 virtual tours a month. Added to this, our virtual tours are manually stitched, which ensures the best quality for our browsers and estate agent partners.

Private Property's professional virtual tour photographers film more than 1 000 virtual tours every month.

Private Property’s professional virtual tour photographers film more than 1 000 virtual tours every month.

You might be wondering what all the fuss is about with these virtual tours …

  • Better visual experience – potential buyers get better quality information from listings.
  • Higher ranking – quality listings mean a higher ranking on search results and notifications.
  • More views – Higher rankings mean more potential buyers see the listings.
  • Added online exposure – We convert virtual tours to videos and upload it to YouTube – the world’s biggest search engine after Google.
  • More leads – more potential buyers see the listings so more leads are generated.
  • Better strike rate – A quality listing generates quality leads.
  • Saves time and money – agents spend less driving around with potential buyers who don’t know what they want.
  • Better turnaround time – shorten the time between the first introduction to a property to signing the contract with the buyer.
  • Floor plan – All our virtual tours have a floor plan included, giving browsers quality content.

And all this for a great price that is lower than the average rate in the industry! In short, Private Property gives the best quality virtual tours at the lowest cost in the shortest turnaround time.

This graph depicts the average number of leads for properties listed on our site with virtual tours compared to properties without virtual tours.

VT vs Std Listing

On the Private Property website, listings with virtual tours receive, on average, 83% more leads than those without.

The results are clear: properties with virtual tours generate many more leads than those without.

Our virtual tours are compatible with most systems and browsers. The list includes: Mobile Safari on iOS devices, Google Chrome, Mozilla Firefox, Microsoft Internet Explorer, Safari and soon we will also cater for all android devices.

Private Property prides itself on offering our browsers quality content and the best online experience while offering our customers affordable online exposure. So let us take over the admin and technical challenges associated with digital marketing.

Give us a call on 087 375 1000 or email christian@privateproperty.co.za if you want to add a professional virtual tour to a listed property or if you require more information about our virtual tour package.